At this workshop you will hear how applying the fundamental principles of marketing can help to increase awareness of your business and improve the potential for customers to buy from you. Topics include: • the 4+4Ps of marketing • researching the market • know your customer • branding and storytelling • culture in branding • developing a marketing strategy. Build […]
Not Just for Instagrammers and TikTokers! Your smartphone is already one of the most powerful marketing tools in your business—you just might not be using it to its full potential yet! High-quality content is no longer optional. It’s what stops the scroll, builds trust, and turns viewers into customers. The question is: are you making the […]
Build confidence in managing your small business obligations with our interactive masterclasses. Designed to complement our free online courses, these sessions give you direct access to experienced ATO staff who can help clarify your responsibilities, walk through real-world scenarios, and provide practical guidance. Masterclasses cover topics such as: starting a small business cash flow for […]
This webinar is the second in our 5-part series 'Identifying your export opportunities'. Learn how to tell the difference between enquiries, leads and genuine commercial opportunities. You'll be able to focus your business development effort where it's most likely to generate export growth. You'll also learn how AI can help you: identify high-value customer segments analyse buyer behaviour build detailed […]
