At this workshop you will hear how applying the fundamental principles of marketing can help to increase awareness of your business and improve the potential for customers to buy from you. Topics include: • The 4+4Ps of marketing • Researching the market • Know your customer • Branding and storytelling • Culture in branding • […]

This session is intended as an introductory session to help potential suppliers understand how to participate in Australian Government procurement and contracting opportunities. What you’ll learn: Why you may want to sell to the Australian Government What the Australian Government buys and how Procurement methods and industry engagement How to start the process to sell […]