Tell Your Winery Story with Confidence (Clare Valley)

Strong storytelling builds genuine connection and loyalty. This full-day workshop with the option of personalised one-on-one mentoring will give you the skills to confidently share what makes your winery unique and inspire customers to champion your brand.

Whether you’re a winemaker presenting to trade customers or consumers, cellar door staff engaging with visitors, hosting special guests and VIPs, or part of a sales and marketing team, the skills you’ll learn are adaptable to a range of settings and audiences.

Facilitator, Matt Hyde, founder of Speakers Corner, combines 20 years of acting and a decade of coaching in public speaking to help you craft and confidently share a powerful story.

As part of SAWIA’s Small and Family Business Program, this workshop sits alongside other sessions equipping small wine businesses with the skills needed to improve profitability, competitiveness and long-term sustainability.

What You’ll Gain

1. Confidence to share your winery’s story with impact
2. Techniques to make your brand message memorable
3. Skills to connect with audiences on emotional and logical levels

Workshop Highlights

1. Hands-on storytelling exercises – plot, character, and language
2. Real-time practice in crafting and sharing your narrative
3. Frameworks to apply immediately in customer and trade interactions

Mentoring: Personalised 1:1 Support

1. Six hours of flexible, one-on-one mentoring with Matt Hyde.
2. Tailored coaching to refine storytelling and presentation skills.

Explore the Speakers Corner mentoring package overview for the full range of potential topics.

Terms & Conditions

1. Data sharing agreement: As part of delivering the Vine to Market: Financial, Brand & Digital Skills for Small & Family Wine Businesses (“Program”), South Australian Wine Industry Association is required to collect and provide information to the Minister for Small and Family Business (“the Minister”) and the Department of State Development (“DSD”). It is a requirement that participants agree to the Data Sharing Agreement upon registration and provide a signed agreement to SAWIA before the commencement of the workshop.

1. Cancellation policy: Written notice of cancellations must be received no later than 14 days prior to the workshop’s starting date for a refund. If the notification is less than 14 days, the registration can be transferred, and another person can attend in your place.

1. Cancellation due to lack of numbers: SAWIA reserves the right to cancel any workshop/course session advertised due to a lack of numbers.