Stretton Centre – AI-Ready: The Small Business Guide to Being the Answer

Feeling like AI is moving faster than your business can keep up? You’re not alone!

The good news is you don’t need to be a tech expert to start using it to your advantage.

This practical, no-jargon workshop will show you how to make AI work for your business—not against it. Whether you want to save time, improve customer service, or simply get ahead of the curve, this session will give you the tools and confidence to start.

You’ll learn:

1. The AI-Agent Shift Framework-Understanding how AI assistants are already changing customer research behaviour
2. The 10-Minute Voice Capture Method- A simple exercise for translating your brand’s distinctive personality into instructions
3. Real-Time Market Intelligence Access- Practical demonstration of using AI research tools (like Perplexity) to gather competitive intelligence and market insights specific to South Australia.
4. The Data Interview Technique-How to use tools like Google’s NotebookLM to “interrogate” your existing business documents, customer feedback, and data spreadsheets.
5. Content Creation Without the Robot Voice- Practical methods for using advanced AI tools (like Claude) to draft blog posts, social media content, and customer communications

Throughout the workshop, you’ll develop practical judgment for when AI can help your business vs when it risks diluting your brand voice.

This isn’t about using AI for everything. It’s about knowing when and how to deploy these tools strategically.

This workshop is perfect for small business owners, operators, and anyone ready to work smarter, not harder.