Australian Trade and Investment Commission (Austrade) – Unlocking opportunities under the Australia-EU FTA: Spirits – VIRTUAL
Europe offers significant opportunities for Australian spirits producers with distinctive provenance, premium positioning and export-ready products. Exporters must understand Europe’s diverse markets, distribution channels, regulatory requirements and competitive landscape to succeed.
This webinar will provide practical insights into entering and expanding across European markets. You’ll learn about:
- consumer and category trends
- customs and compliance considerations
- routes to market
- how to position Australian spirits for European buyers and consumers.
We’ll examine how the Australia-EU Free Trade Agreement may improve the competitiveness of Australian spirits in Europe. This includes tariff elimination and simplified access to the EU market once the agreement enters into force.
Austrade and our state government partners invite you to participate at Be Spirits in Paris in February 2027. Learn more and express your interest in joining the delegation.
The opportunity will give export-ready distillers a platform to build industry connections, meet prospective partners and showcase Australian capabilities in an important global market.
Key topics
- European spirits market overview
- FTA implications
- Regulatory requirements
- Market positioning and commercial strategy
- Commercial opportunities and next steps
Who it’s for
- Australian spirits producers and exporters
- Export-ready businesses considering first-time entry or expansion into European markets
- Industry bodies and export advisers