Australian Trade and Investment Commission (Austrade) – Export Essentials: Setting your Export Price – VIRTUAL

This session will help build your understanding of:

• how export costs stack up across the supply chain
• how to apply core pricing approaches to construct a defensible export price that works for both your business and your channel partners.

What you’ll learn

The webinar will help you learn how to:

• identify and account for key export costs
• calculate margins and markups accurately
• understand how incoterms affect pricing
• apply cost-plus, market-driven and value-based pricing approaches
• build a sustainable export pricing using the pricing template
• set prices that support both business profitability and channel partner margins.

Key topics

• Export pricing fundamentals
• Understanding margins & markups
• Accounting for export costs
• The impact of Incoterms
• Pricing strategies (incl. pricing template)
• Cost-plus (Bottom-Up)
• Market-driven (Top-Down)
• Extracting the highest price (Value)

Who it’s for

Australian businesses new to exporting or selling overseas, who want to understand and improve the profitability and competitiveness of their export pricing.

If you are responsible for setting prices, managing margins and working with international channel partners, this webinar is particularly relevant to:

• business owners
• sales and export managers.