Australian Trade and Investment Commission (Austrade) – Export Essentials: Prioritising your Export Opportunities with AI – VIRTUAL

This webinar is the fifth in our 5-part series ‘Identifying your export opportunities’.

Learn how to:

• sequence market expansion
• build sustainable international growth
• how AI can help rank opportunities
• model different scenarios
• allocate resources more effectively
• build a practical roadmap for sustainable international expansion.

Key topics

• Opportunity scoring frameworks
• Balancing risk versus reward
• Sequencing market entry
• Avoiding overexpansion
• Choosing priority markets
• Building a market selection rationale.

Practical exercise

• Export opportunity prioritisation framework.

Take-home tools

• Export opportunity prioritisation matrix
• Market selection decision framework
• Market sequencing planner
• Resource allocation worksheet
• Export focus strategy template
• Opportunity pipeline tracker
• Market entry readiness comparison tool.

Who it’s for

This series is designed for Australian businesses exploring export opportunities or looking to expand into new international markets. It is ideal for business owners, founders, export managers and decision-makers who want to:

• make informed market selection decisions
• identify commercially viable opportunities
• build a more strategic, disciplined approach to international growth.