Australian Trade and Investment Commission (Austrade) – Export Essentials: Identifying Export Opportunities with AI-Enabled Insights – VIRTUAL

This webinar is the first in our 5-part series ‘Identifying your export opportunities’. You’ll learn how experienced exporters evaluate commercial viability before committing time and resources by balancing:

• customer demand
• competitive advantage
• market access
• internal capability.

You’ll also learn how AI can act as a strategic thinking partner, helping you:

• identify commercially viable opportunities
• test assumptions
• evaluate risk
• make better export decisions with greater confidence.

Key topics

• What makes an export opportunity commercially viable?
• Difference between enquiries, leads and genuine opportunities
• Understanding global demand drivers
• Export opportunity myths and misconceptions
• Recognising the different between realistic and aspirational markets.

Practical exercise

• Opportunity identification worksheet.

Take-home tools

• Export opportunity identification framework
• Opportunity qualification checklist
• Global demand assessment tool
• Export opportunity scoring matrix
• ‘Opportunity vs. risk’ comparison worksheet
• Export timing assessment tool
• ‘Signal vs. noise’ market filtering checklist.

Who it’s for

This series is for Australian businesses exploring export opportunities or looking to expand into new international markets. It’s ideal for business owners, founders, export managers and decision-makers who want to:

• make informed market selection decisions
• identify commercially viable opportunities
• build a more strategic, disciplined approach to international growth.