Australian Trade and Investment Commission (Austrade) – Export Essentials: Getting Ready to Export – VIRTUAL
Exporting offers significant growth opportunities, but success starts with being prepared.
This practical webinar will help you:
- assess your export readiness
- identify capability gaps and risks
- determine whether you’re ready to proceed, pause or refine your export plan.
Before committing resources to international markets, learn about practical tools and frameworks used by successful exporters to evaluate:
- capability
- capacity
- market readiness
- operational preparedness.
Key topics
- Export readiness assessment
- Capability and capacity evaluation
- Market and customer readiness
- Risk, gap and constraint identification
- Export action planning and next steps
Who it’s for
This webinar is for Australian businesses that are new to exporting or exploring opportunities in new and emerging international markets, and want to determine their readiness for export growth.
Speaker
General Manager, International Competitiveness, Australian Industry Group
Shirley leads Australian Industry Group’s international growth consulting services.
She helps businesses with export and development, market entry, supply chain optimisation, Free Trade Agreements, e-commerce, and strategic partnerships.
Shirley is a strong advocate for pro-business trade policies and fostering cross-cultural engagement that drives international growth.
Export essentials
The ‘Export essentials’ series is designed to complement the ‘Ultimate guide to exporting’ – helping Australian businesses make real export decisions.
- The Ultimate guide to exporting provides you with the tools and information needed for exporting.
- Export Essentials workshops help you to use these tools and information in practice.