Australian Trade and Investment Commission (Austrade) – Export Essentials: Evaluating Export Markets with AI-Enabled Tools – VIRTUAL
September 22 @ 11:30 am - 12:30 pm
This webinar is the fourth in our 5-part series ‘Identifying your export opportunities’.
Discover how AI-supported analysis can help compare markets objectively by bringing together commercial, regulatory, logistical and competitive factors into a more disciplined decision-making process.
You’ll also learn how to challenge some common misconceptions about exporting, and learn to evaluate opportunities using evidence rather than assumptions.
Key topics
- Market demand indicators
- Ease of doing business
- Regulatory complexity
- Logistics and market access considerations
- Tariffs, free trade agreements (FTAs) and trade barriers
- Political and economic risk factors.
Practical exercise
- Market attractiveness comparison matrix.
Take-home tools
- Market attractiveness comparison matrix
- Market risk assessment tool
- Ease of market entry checklist
- Logistics viability assessment
- Trade barrier identification checklist
- Tariff and FTA snapshot worksheet
- Market prioritisation scoring framework.
Who it’s for
This series is designed for Australian businesses exploring export opportunities or looking to expand into new international markets. It is ideal for business owners, founders, export managers and decision-makers who want to:
- make informed market selection decisions
- identify commercially viable opportunities
- build a more strategic, disciplined approach to international growth.