IBA Business Workshops – Marketing Fundamentals – VIRTUAL

At this workshop you will hear how applying the fundamental principles of marketing can help to increase awareness of your business and improve the potential for customers to buy from you.

Topics include:
• The 4+4Ps of marketing
• Researching the market
• Know your customer
• Branding and storytelling
• Culture in branding
• Developing a marketing strategy.

Build your brand, target your audience and find out what it takes to make your business stand out.